A flourishing business is a result of a combination of strategies that are carefully implemented and continuously reviewed. Strategies include the Business Model, the Business Purpose and the Value Proposition and the Business Goals. A successful strategy is based on the understanding of value creation. This involves the gap between the customer’s willingness to pay for goods and services and the price. Businesses create value by widening the gap between customers’ willingness to pay and the cost of goods or services. This will ensure that they continue to enjoy growth and success.
A key to achieving success in a new venture is to focus on the needs of customers. While it might seem obvious, many businesses ignore this basic truth and get caught up in administrative tasks and daily goals that detract them from delivering customer-centric work.
Another strategic component to success in business is identifying its competitive advantage. This involves knowing what differentiates it from the rest of the market and embracing the uniqueness of its brand. Apple, for example, has built its brand around offering innovative products and experiences which have a profound impact on the lives of its customers. This is achieved through constant commitment to innovation and an unambiguous vision of the company, which is shared with partners, employees and investors.
The final element of an effective business is to create an environment that encourages innovation and encourages new ideas, even if they don’t lead to immediate profit. This can be a challenge but it’s essential to realize that long-term business success is an incremental process that can’t be driven by speed or victories.
